You’ve had a few PE-related wins and want to scale
You’ve built a solid business and proven product-market fit. Now you need a senior GTM partner who can turn ad-hoc success with PE firms and portfolio companies into a repeatable growth engine.
GTM advisory for SaaS & services firms
ready to win with PE.
I help services and SaaS businesses build brand awareness and drive revenue within private equity firms and portfolio companies.
I am the former Head of Marketing at BluWave, the private equity marketplace network that supports 500+ PE firms.
Ideal-Fit Snapshot
If this sounds like you, we should talk.
You want to sell into PE but aren’t sure where to start
You’re an established SaaS or services company exploring private equity as a new growth channel. You need a clear entry plan, tailored messaging, and someone who knows how PE firms actually buy.
You already have traction and need marketing leadership
You have active programs and a capable team but lack bandwidth or executive-level guidance. I plug in to tighten strategy, align sales + marketing, and accelerate results—without adding full-time headcount.
Engagement Models at a Glance
Retainer
(Strategic Operator)
What it includes
Ongoing GTM leadership, strategy, and hands-on execution support. I operate as an embedded senior marketing leader—driving clarity, prioritization, and momentum across brand, demand, and operations.
Best for
SaaS or services companies selling into PE firms and portfolio companies that need experienced GTM leadership but aren’t ready for a full-time CMO.
Typical range
$7.5K – $15K/month
Based on cadence and scope
Book Intro Call
Projects
(Scoped Initiatives)
What it includes
Defined initiatives with clear deliverables and timelines—often focused on building /improving a specific marketing function:
· ICP and offer design
· Messaging and content architecture
· ABM and campaign planning
Best for
Established SaaS or services firms entering or expanding within the PE ecosystem with defined near-term growth goals.
Typical range
$10K – $25K/project
Based on scope and complexity
Book Intro Call
Advisory
(Executive Counsel)
What it includes
Strategic guidance, GTM reviews, and C-suite or board-level counsel. Focused on sharpening strategy, evaluating team structure, and reviewing performance against goals.
Best for
CEOs, founders, and GTM leaders who want PE-fluent perspective and high-signal feedback without ongoing execution support.
Typical range
$3.5K – $5K/month
Based on scope and complexity
Book Intro Call
What I Provide My Clients
The combination of PE fluency, GTM depth & execution discipline you won't find in a typical consultant.
PE fluency built in
5+ years inside the private-equity ecosystem — I understand how investors, operating partners, and portfolio leaders make decisions and what they value.
Full-stack execution
I’ve built and led marketing functions end-to-end across SaaS and services spanning brand, content, ABM, events, and Revenue Ops.
Operator-level discipline
I bring boardroom-level rigor with startup speed: clear goals, measurable progress, and durable systems your team can sustain long after engagement.
Trusted by the Best
Selected feedback from executives and GTM leaders I’ve partnered with.
“Kyle played a major role in developing and launching the BluWave brand while supporting the company’s growth over 4.5+ years.”
"Kyle played a major role in developing and launching the BluWave brand while supporting the company's growth over 4.5+ years."
“Kyle played a major role in developing and launching the BluWave brand while supporting the company’s growth over 4.5+ years.”
“Kyle played a major role in developing and launching the BluWave brand while supporting the company’s growth over 4.5+ years.”
How I Work
Every engagement is built to move fast, stay focused, and deliver measurable outcomes.
1. Align Fast
In the first week we align on goals, metrics, and scope—no fluff, no wasted motion.
2. Build with Focus
In the first week we align on goals, metrics, and scope—no fluff, no wasted motion.
3. Deliver with Discipline
We operate on a clear cadence with visibility, accountability, and outcomes your team can sustain long after engagement.
Win more private equity business
Unlock proven go-to-market strategy for SaaS and services firms ready to grow with private equity. Accelerate revenue with executive-level guidance.
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