Marketing leadership for SaaS growth

I build revenue engines for scaling B2B SaaS and fintech companies—grounded in demand gen, RevOps, and full-funnel GTM strategy. Proven results. Real pipeline.

View resume
[background image] image of a work desk with a laptop and documents (for a ai legal tech company)
10x
Revenue growth
10+
Years of leadership experience
2x
Founding marketer
5+
SaaS orgs built

Trusted by industry leaders. Proven in high-stakes environments.

I've led marketing for PE-backed expert networks, legal tech platforms, and growth-stage SaaS companies—building pipeline, brand, and revenue from the ground up. My work has supported over 500 private equity firms, driven triple-digit growth, and scaled GTM functions across demand gen, RevOps, brand and product marketing.

See Case Studies
Strategic marketing for SaaS growth

My Journey in Building Revenue Engines

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BLUWAVE

VP & Head of Marketing

Owned full-funnel marketing for a high-growth expert marketplace serving 500+ PE firms. Scaled demand gen, brand, SEO, and product marketing; launched ABM programs, optimized GTM motion, and built marketing infrastructure from the ground up.

Bodhala

Head of Marketing

Led content, demand gen, and product marketing for a legal spend analytics SaaS startup backed by Edison Partners. Repositioned the brand, launched outbound campaigns, and drove pipeline ahead of acquisition by Onit.

Hyperscience

Director of Demand Generation

Led GTM, positioning, and sales enablement for an AI/ML automation platform used by Fortune 500s and government agencies. Launched new solutions, revamped messaging across verticals, and partnered cross-functionally to accelerate enterprise adoption.

workfusion

Director of Demand Generation

Led demand gen for an AI-powered SaaS platform serving enterprise clients in banking and insurance. Built pipeline engine from the ground up—developing campaign strategy, revamping paid/SEO channels, and partnering with RevOps to drive funnel performance and revenue growth.

Thomson Reuters (Via Practical Law Acquisition)

Head of Marketing Automation

Built a global marketing ops center of excellence and scaled a 17-person team across automation, campaign execution, and MarTech systems. Unified marketing automation, live programs, and infrastructure globally, while leading integration after Thomson Reuters acquired Practical Law in 2013.

A VP-level B2B marketer who builds demand engines that drive results

I'm a full-stack B2B marketing leader with deep SaaS experience, trusted by executive teams to build demand gen programs, refine GTM strategy, and lead cross-functional teams. I've led marketing at category-defining expert marketplaces, AI SaaS platforms, and legal tech innovators—turning ambiguity into structure, and strategy into revenue. Whether scaling growth motions or standing up RevOps infrastructure, I bring commercial ownership, creative clarity, and executional rigor.

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Leadership

Driving demand in SaaS growth

Building pipeline and brand in fast-paced markets.
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Strategy

RevOps alignment for growth teams

Streamlining revenue operations for scale and efficiency.
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Content

Narratives that move decision-makers

Engaging stories that spark action and results.
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Brand

Organic growth in crowded markets

Frameworks for lasting, compounding visibility.