As the founding marketer and a key member of the executive leadership team, I spearheaded all marketing initiatives at BluWave, contributing to a remarkable 10x increase in revenue.
BluWave is a Nashville-based platform purpose-built to connect private equity firms and their portfolio companies with a curated network of top-tier service providers. Positioned at the intersection of AI, technology, data, and human expertise, BluWave helps investors and business leaders solve critical challenges across the deal lifecycle. Its platform supports three core use cases: due diligence, value creation, and exit preparation. Whether evaluating an acquisition target, accelerating operational improvements, or preparing for a strategic sale, BluWave enables faster, smarter decisions by matching firms with the exact right resource for the need. The BluWave network is invite-only, ensuring that every provider meets a high bar of experience and performance.
Overview:
BluWave operates as an expert services network, connecting private equity firms and their portfolio companies with vetted third-party providers. Its revenue model is transactional: BluWave earns success-based fees when a connection leads to a project. Unlike SaaS subscription models, this business depends entirely on trust, speed, and match quality.
Why it matters:
Kyle wasn’t just leading “awareness” campaigns—he was driving pipeline that converted in a business where every lead had to become a successful project for revenue to flow. He deeply understands conversion-based performance marketing, high-ACV funnels, and the nuance of marketing for a non-subscription, services-based revenue model. That commercial ownership mindset translates directly to companies needing marketing that drives revenue, not just impressions.
Overview:
BluWave’s primary customers are middle-market private equity firms—specifically, deal team partners, portfolio operations leads, and PE-backed C-suite executives. These are ultra-skeptical, high-stakes buyers with zero tolerance for fluff. Their time is scarce. Their bar for vendor quality is high. And they expect results—fast.
Why it matters:
Kyle has successfully built marketing that resonates with executive-level buyers under pressure, including CFOs, CEOs, and investment professionals. He knows how to earn credibility quickly, speak the language of value (not vanity), and align marketing with urgency and financial outcomes. These same instincts make him well-suited to lead marketing for B2B SaaS companies selling into the enterprise, finance, ops, or board-level audiences.
Overview:
BluWave connects clients to expert service providers across three primary use cases:
- Due Diligence: Supporting pre-close decisions with commercial, financial, and operational experts.
- Value Creation: Driving portfolio company improvements across leadership, pricing, tech, ops, and growth.
- Exit Prep: Helping companies organize reporting, finance, and storylines ahead of a sale.
Why it matters:
Kyle built campaigns around abstract, high-value problems that couldn’t be solved with a simple checklist. He translated complex services into compelling, accessible messaging—framing expert solutions in terms of impact, speed, and business risk. This skill is rare and critical in companies selling sophisticated SaaS or services where trust, clarity, and differentiation are essential.
Overview:
BluWave’s GTM motion is multifaceted:
- Inbound demand gen (SEO, SEM, LinkedIn Ads, email nurture)
- Content thought leadership (articles, webinars, case studies)
- Account-based marketing (ABM) for high-value PE firms
- Tight alignment with sales and RevOps for pipeline tracking and deal influence
Why it matters:
Kyle didn’t inherit a system—he helped build the growth engine from the ground up. He knows how to balance channels, scale smartly, and work hand-in-hand with sales. He’s fluent in funnel KPIs, attribution, lead scoring, and campaign ROI. He brings the rare ability to be both strategic and hands-on, which is critical for early- to mid-stage companies needing someone who can execute while building scalable systems.
Overview:
BluWave’s edge lies in its positioning as an invite-only, PE-vetted expert network. Unlike freelance marketplaces or traditional consulting brokers, BluWave differentiates on speed, quality, and trust—delivering curated matches in days, not weeks.
Why it matters:
Kyle helped shape and amplify BluWave’s market narrative—defining a category that blends tech, services, and expert networks. He understands how to position a company around credibility, urgency, and differentiation—a critical skill for SaaS companies breaking into crowded markets or defining new categories.
